BIMG - A Snapshot View

The UEA Business & Investment Management Game (BIMG) simulates the principal decision-making areas in the management of a manufacturing enterprise. It is the business equivalent of the flight simulator, enabling managers to test out their ideas in a safe environment. Pitting their wits against opposing teams, players enjoy the agonies and ecstasies of the hunt for market share. The competition is run in a spirit of good fellowship and the organisers at UEA offer hotline help to those in difficulty. Teams rapidly learn that successful performance depends not only on making best use of their own resources but also on taking into account the likely reactions of their rivals.

Each team of up to five individuals competes in a group with four other teams in manufacturing its product for a number of markets. In the early rounds business decisions are taken weekly on such issues as pricing policy, marketing strategy, production volumes, raising of loans, transport policy, use of consultants and external investment policy with the aim of maximising profit. The Game progresses on a knock-out basis with the five finalists competing in a live final at UEA.      

BIMG attracts participants from all sectors of the economy.  The Game's fascination is its mix of professional skill and fun, laced with the spice of competition.  It offers challenge at all levels from senior management to trainee and is equally suitable for scientific, engineering, commercial and financial staff. Although many of our players join in from year to year we encourage newcomers with a number of special prizes, as well as a practice decision before the start of the competition. The prize structure is given on the back of our current brochure.

The BIMG competition has been sponsored by Ford Motor Company since 1 August 1995.

Prospects Cup is a version of the well-established UEA Business & Investment Management Game, specially tailored for teams of graduate and professional trainees.  It starts in the autumn and culminates with a live-final at UEA in February.